Offering personal training on the internet is a fairly new marketing strategy, but it’s already proven to be hugely successful. Of course, like any marketing plan the whole point is to attract customers who will decide to spend money on your products or services. Personal training on the Internet requires a well-designed website that’s frequently updated and able to capture those warm leads that are most likely to become new customers.
Seeking the Ultimate Customer
Trainers offering personal training on the internet have discovered that cyberspace holds incredible business building opportunities. A trainer with a well-designed website that has been optimized and is easily located through the popular search engines can create new leads on a daily basis. That’s almost impossible to accomplish without an internet presence.
A website that feeds you warm leads on a regular basis gives you the opportunity to build a successful business that generates sizable income. Personal trainers who work for fitness centers or health clubs usually have to give up a large portion of the client fees collected. Gyms, fitness centers and health clubs have a lot of overhead that must be covered so even contracted trainers have to agree to a percentage of fees collected as their share of the income.
When you decide to seek those customers for yourself through the internet, you get to keep all of the fees you collect. The optimized website drives “hits to your website where they can leave their email address. By using an auto-responder software program, every single lead receives an automatic response from you.
Keeping the Golden Touch
Finding customers is one thing, but keeping them is a whole other story. By offering personal training on the internet, you have the perfect means of testing various offers, prices, plans and product-service combinations in order to find new customers and to keep those customers who have already contracted your services.
It’s the flexibility of the internet that makes it the golden marketing plan. When you are trying to build a personal training business in the fitness center, you’re limited by the management’s rules and marketing plans. This can severely limit your ability to get new customers.
Offering personal training on the internet enables you to establish your own rules, customs, prices and service product. You can test website styles, auto-responder messages, customer offers and anything else you want until you determine the right formula for success.
If you’re ready to develop the golden touch the best place to begin here! You’ll find clear direction on how to build your website in order to build your personal training business.
