A fitness website design should include features which pull repeat business. It’s important to have new customer leads on a regular basis, but it’s just as important to have customers who keep coming back to your site to buy. Your website has a big job in that it must attract new visitors while bringing back people who have been on the site before.
Over and Over Again
There’s an old song that says “like a red rubber ball, I’ll come bouncing back to you…” That’s what you want your customers to do – keep bouncing back right to your website when they need the product or service you sell. Your fitness website design needs to be prepared to attract new visitors and ready to great old visitors like best friends when they return.
There are many online marketing techniques you can use to accomplish these goals. Some of them are fairly obvious, while others require a high level of website design skill. Online marketing is cost-effective though which means you’re able to afford customer pleasing tools you might not be able to afford through traditional marketing.
The most obvious marketing tool for encouraging repeat business is to keep your website content fresh. Many website owners maintaining their own websites often fail in this mission simply due to lack of time. This is where a web master can provide an invaluable customer-building service. Monthly updates to your fitness website design will make customers check back regularly to see what’s new on your site.
Once they return to your site though, the fitness website should be prepared to close a sale. A customer clicking in and then right back out is a lost sale. Your site should be user friendly so customers can navigate easily through the buying and paying process. Many people choose the shopping cart style because it’s effective and encourages people to buy more than one item.
Welcoming an Old Friend
There’s something very satisfying about a website that makes you feel like an old friend when you return. If your site has captured the customer name and other purchasing information, it can welcome the person in a personalized manner. Some sites even remind customers what they purchased before to make the shopping experience quick and convenient.
Fitness website design features that encourage repeat business focus on engaging the customer. You can include message boards and forum venues for example. This is particularly useful in the fitness business where people like to compare notes and motivate each other.
Your fitness website design can also include customer testimonials as long as they’re used appropriately. Blatant promises of miracle cures for fitness woes are not credible. The testimonials must be included in the design in a way that’s tasteful and the customer will find useful.
When you need fitness website design that brings back customers to your site, the best option is to use the services of a professional web designer. We can help you pick and choose the site features most likely to benefit your business. There’s a long list of options that will make your customers look for your site whenever they’re ready to buy!
