A fitness center website needs more than just search engine optimizing and geeky tech coding. Fitness training is really about getting prospective clients pumped up about working work. Your fitness center website should create the same sense of excitement!
Engaging
The best way to describe the tone and style of an effective fitness center website is “engaging”. Your health club website should convey an energy that makes the reader think in terms of fitness success. A health club website must engage the visitor in the first few seconds of viewing and then make them want to know more about what your fitness center has to offer.
Developing this kind of enthusiasm takes planning and effort by you. What do you have in your marketing arsenal that creates thoughts of fitness success? What can you create that pumps up your potential client into a serious buyer?
Social Proof
Adding social proof to your health club website is the best way to generate excitement and enthusiasm. And the best social proof is video.
Having a video or videos of your fitness center members talking about how friendly your staff is, how clean the gym is, how awesome their results have been… is absolutely priceless.
I recommend using video as much as possible. But if you cannot get video… then audio is second best. After audio comes images and last is text.
A fitness center website that’s a boring laundry list of facilities has no dynamic presence online. Anyone can read a brochure, but what internet users are looking for is a clue to the energy of your facility and its staff. A fitness center and health club website has to convince readers you have what it takes to help them finally get fit.
Total Website Workout
A great fitness center has everything necessary to enjoy a total workout program including the right equipment, experienced staff and a variety of exercise and nutrition programs. Your website needs to go through its own “workout” in terms of using features which make the site engaging.
A search engine ranks sites using a number of techniques including keyword density and counting incoming links. A health club website flexing its muscles should provide a stream of organic traffic on a regular basis, and that traffic should be excited and engaged by your website’s content.
Your fitness center website is best developed by a professional fitness web developer. You wouldn’t trust your health to just anyone and your website design should only be trusted to those who understand the rules of engagement. That’s the kind of service you’ll find with us.
