You all know that I rarely interview people in the fitness industry because it’s riddled with “experts” wanting to take your cold hard cash and not really caring too much about you, your business, and your success. So today I am SUPER PROUD to introduce you to Alicia Streger. She started out in the fitness […]
2 Hillbillies and a Camera
This last weekend I attended a tractor parade. Yes, you read that correctly. Go ahead and get your sarcastic comments out of the way now 🙂 My oldest son (who is almost 3) LOVES tractors so we gathered the extended family and trekked almost 2 hours to see 200+ tractors drive by. It took me […]
Being Kind, the Olympics, and Your Business
I get a little choked up in this video. It’s really my entire life and business philosophy summed up into a little 10 minute video. If this connects with you then you’re in the right place. Here is a link to view some pictures of the 2 ladies I talk about in the video. I […]
How to Have Conversations That Matter with Prospects, Clients, Employees, and Others
The truth is… we rarely have conversations that matter. No one prepares you for the tough conversations you have to have as a business owner. What happens when a client is falling off the wagon? How can you re-motivate them and keep them committed? What happens when an employee is going lame? How do you […]
Are You a Surfboard or an Ironing Board?
Happy Tuesday morning to you! What a night I had last night. I stayed up way too late for my comfort watching the DNC convention. But I’m awake and ready to go now 🙂 The other day I saw this meme and immediately knew that I wanted to write to you about it. You may […]
3 Words You’ll Never Hear Me Say…
I seriously wish you could be with me when I sit down to write these posts to you. It’s a favorite part of my day. I LOVE connecting with people about life and business. And lately I’ve been seeing an explosion of “coaches” and marketers using words that, quite frankly… annoy the living daylights out […]
I Didn’t Break My Rib (Thankfully)
2 weekends ago I was pruning a branch that was unruly. The branch was maybe an inch thick – nothing too terrible. Before I go on you should know these 3 things about me… I can be pretty dumb about some things. I am outdoorsy, but not the best at yard work/gardening (my wife is […]
Email Marketing With the Biggest Name You’ve Never Heard of…
We all have to email our list, but quite frankly who has the time? And what should we email them? And how to we track it all? These questions and so much more are answered by Shari Friendman – the email copywriter behind the industry’s biggest names (Elliot Hulse, Vince Del Monte, Coach Scott Abel, […]
What Does Freedom Mean to You?
Like many of you reading this, I spent last weekend celebrating the 4th of July with my friends and family. For those of you not in the States, this is a holiday where we celebrate our independence from England way back in 1776. No hard feelings to my English friends 🙂 As I played with […]
Interview with Bruce Whipple
It’s not every day that you meet someone with an intense history in growing business from start-up to going public. It’s not every day that you meet someone that can share entrepreneurial wisdom alongside business strategy. But today’s interview does just that. Meet Bruce Whipple, a colleague of mine that I speak to several times […]
Can You Solve This Business Riddle?
It’s a nice and breezy day here in Ithaca. There is a slight wind blowing and later today the town is gearing up for a massive photo shoot to show support for the Orlando victims. It’ll be a great way to show solidarity and gather with others. I wanted to share something with you today. […]
Sales Lessons From My 2-Year-Old
Warning: this article contains icky 2 year old stuff This morning my 2-year-old son woke up at 6:00 a.m. We did our normal routine which includes changing his diaper. We then came into the living room to play. A few minutes later my little guy ran into his bedroom and yelled out, “two minutes!” That […]
How a Manager Lost $13,840 Over a Free Cheese Pizza Coupon – True Story
I live in Ithaca and it’s home of Cornell University. If you know anything about Cornell, we are fanatical about our ice hockey. We have an amazing ice hockey program, both men’s and women’s, and I’m lucky enough to have season tickets to our men’s and women’s teams. In the back of the season ticket […]
4 Business Lessons From David Bowie
Recently the world learned of David Bowie’s passing. It came as a total shock to many of us including some of his biggest fans. As I watched social media light up with the news of his passing I couldn’t help but think back on Bowie’s career and draw out a few business lessons. Lesson #1 […]
Build Your Business Following This Proven Model
I believe one of the biggest lessons I can pass on is this: Follow Proven Systems That Work! I saw a commercial for the first time last night and it perfectly described a business system I believe in and one that works time and time again. Check out the commercial before you read any further: […]
Lessons From a Failed Coaching Business Owner
Let me set the stage. It was a muggy mid-August day in central New York (read: hot, humid and over-all icky). I was sitting at my home office and I was feeling amazing. I was super-pumped about my new venture: business coaching. I already had years of experience as a successful business owner running a […]
Athletic Trainer Website
The question is why should someone visit your athletic trainer website over your competitors? The answer lies in the way you present your athletic trainer services on the site. You want a committed customer who finds personal value on your website, and in doing so, returns again and again for services you provide. The Final […]
The Best Fitness Website Should Be…
The best fitness website on the internet should be yours. Yes… yours! In order to position yourself in your local fitness market, you need to promote your products or services on a highly optimized, direct response fitness website. Conveying the Vision Think of your market positioning statement from an objective point of view. Your job… […]
Fitness Center Website
A fitness center website needs more than just search engine optimizing and geeky tech coding. Fitness training is really about getting prospective clients pumped up about working work. Your fitness center website should create the same sense of excitement! Engaging The best way to describe the tone and style of an effective fitness center website […]
Building a Profitable Online Personal Training Business
Building any business is difficult. It takes guts, perseverance, dedication, time and money. Actually if you want the truth, it takes a lot more than that. It takes a toll on your life. Your family suffers, your bank account dwindles and your stress levels shoot through the roof. Regardless of all these scary emotions and […]
Fitness Internet Directory
A fitness internet directory is an ideal tool for creating customer leads. By including your website link in a directory, you are able to access those customers most likely to buy your products or services. Online marketing enables you to reach the target market within the health and fitness industry. Be On Alert….Incoming Links on […]
Fitness Internet Marketing
Online newsletters have become an integral component of fitness internet marketing. Newsletters serve several purposes and one of the primary advantages is the ability for you to contact your targeted list of potential clients at will. Newsletters often contain helpful information such as recipes and motivational articles. However the most crucial part of your newsletter […]
Fitness on the Internet
Fitness on the internet has become the online wonder child of sales. People are turning more and more frequently to the internet to find solutions to health and fitness issues that once required doctor and fitness center visits. The result is a growing industry that offers entrepreneurial opportunities to anyone who wishes to be their […]
Fitness Trainer Website
An effective fitness trainer website is one that meets certain design conventions but also reflects your personal style. This is not always easy to achieve as evidenced by the many poor looking websites on the internet. What you want is a website that inspires potential customers so they convert from the “somewhat interested” to the […]
Fitness Training on the Internet
Fitness training on the internet is a new service many personal trainers are offering. It represents an innovative way to deliver health and fitness services to customers around the world. Technology has created efficient tools that enable even a single person to handle hundreds of customers through their fitness website. No-Resistance Program In fitness programs, […]
