I know some of you are just starting out in business and simply don’t have the funds to hire me yet. Don’t worry, there’s no shame in that.  We all start somewhere. With that said, if you don’t have the money then you’re left with this reality: You have to do it. Again, there’s no […]

I was in my home office, sipping on my single-roast arabica coffee, when my phone buzzed. It was a personal trainer who owned his own studio.  He had been struggling to get anybody to opt in to his free offers. He sounded frustrated. “I don’t get it.  I’ve got this free download of healthy recipes […]