I seriously wish you could be with me when I sit down to write these posts to you. It’s a favorite part of my day.
I LOVE connecting with people about life and business. And lately I’ve been seeing an explosion of “coaches” and marketers using words that, quite frankly… annoy the living daylights out of me.
So here’s my promise to you… I will never say these 3 words:
– Tripwire
– Hustle
– Client Attraction Machine or anything that sounds similar
It just feels so slimy. “Hey, bro… let me hustle hard until I get these suckers to my tripwire where I upsell them into my client attraction machine for $5k.”
Ugh.
When you treat your possible clients and current clients like a commodity… you’re in real trouble and you’ve lost what’s important in life – relationships.
My nickname should be: The Preacha (that’s “preacher” with some slang added on!)
So what does this have to do with you and your business?
Make sure you’re using the language that your target market uses. Here is a specific example.
Your ideal client is a middle-aged woman who wants to lose 30 pounds.
Should your copy mention words like: ripped and shredded?
No.
But what about the word “lean muscle”? After all, you know they have to add some muscle in order to sustain permanent fat loss. So should you use it?
No.
It should contain words like: weight loss and tone up because this is how your target market talks.
Most middle-aged women don’t want to add any muscle even if you know they have to do that in order to reach their goals.
Action Item:
Create a list of common words and phrases that your target market uses. How do you find these words? Interview them! Ask them directly what their problems are, what they’ve done to try and solve the problems, and how they feel emotionally.
Use their exact words and phrases in your ads, your headlines, your post topics, etc. This will guarantee a better connection with them and help increase your conversion rates.
