Which is best for conversion? Websites or landing pages?
Answer: NEITHER (as we know them today)
This is a little longer of a training (23 minutes), but it gives so many good lessons including:
- What your home page should look like and WHY
- What your navigation bar must consist of and WHY
- How to get more conversions WITHOUT needing more traffic
- What 3 things your website must do if you want leads
- and about 10 other little shiny diamonds sprinkled throughout 🙂
This little training is 9 minutes long and shows you how 2 identical pages can have VASTLY different conversion rates.
The only difference? The offer.
I also go over the actual number of leads since this is a hot topic for many local fitness business owners, but something that is often misunderstood.
Last night I attended a powerful foster parent training session, and believe it or not, it was loaded with website and sales lessons. I hope you don’t miss this video. It’s powerful.
Run time: 10:54
Have you ever heard of the “1000 True Fans” strategy? It’s quite simple and I actually like the concept a lot. But what often gets left out of this simple strategy is the “how” – how do you get 1,000 true fans to implement the actual strategy?
So I cover that (and more) in today’s training.
Here’s how 1 word on your website can lead to more sales – or lost sales. This isn’t a video about copy necessarily, but instead a more subtle lesson that is rarely taught or talked about.
Run Time: 5:32
Here are 3 pieces of proof that a website (done correctly) will lead to more revenue in your business. I also share my exact process that turns website viewers into email readers and ultimately paying clients.
Nothing beats actual proof that a system works!
Run Time: 12:34
I wrote back and thanked Mike for giving me such specific feedback and congratulated him on doing so well! Here was his response back to me…
One way to instantly stand out from your competition and become the go-to person in your industry is to have an abundance of testimonials. This video shows you an easy (and free) way to grab testimonials from Facebook, email, or any place online, and blur out parts you want to keep hidden.
Run time: 5:50
When people think of your industry – you want them to think of you. So if you’re a fitness business owner in Ithaca, NY then you want the good people of Ithaca to think of you whenever they think of weight loss results.
One way this celebrity status is created is through your website and online presence. Your vibe will attract your tribe.
Run time: 12 minutes
This is one of my favorite trainings because there are so many lessons included.
- Sales lessons
- Copy lessons
- Website Layout and Design Lessons
- Branding Lessons
- Referral Lessons
- and more…
Give yourself 22 minutes to watch this. I think you’ll get great value from it. In the video I mention an ad… an image of that ad is below the video.
You’re doing live, but are you using it to its fullest potential? Embed that baby into your website to get more traction from it and to season your Facebook pixel! This makes your cost per lead less and helps you focus in on the right people that SHOULD be seeing your ad.
This is one of my favorite trainings so far because it lets me get across some really great lessons by using another industry – guitar lessons! I show you a local business’ funnel and how it can be improved so that you can map those lessons on to your business.